Properly planned offpage optimization will make the difference between your website ranking
#900, and ranking #1 on Google! So, what is offpage optimization anyway? Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website.
These include:
- Which websites link to you
- The number of websites linking to you
- The Google of the website linking to you
- The page title of the website linking to you
- The anchor text used in the link linking to you
- The number and type of links linking to the website that's linking to you.
- The number of outbound links on the website that is linking to you
- The total number of links on the website that is linking to you
- Whether or not the websites linking to you are deemed by Google as an authority website.
- The IP Address of the websites linking to you.
- Plus some other things that we'll get to later on SEO...
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